Culture as a Competitive Advantage
This event will highlight a case study depicting one company’s assessment of its competitive advantages, of which one has been identified as company culture. The session will include a review of the value creation resulting from one business strategy which leverages culture as a competitive advantage. Culture will be broken down into its constituent parts. Participants will receive insights from one company’s experience which can be a model for their own consideration and use.
What will participants learn?
Jeff Lindeman, SHRM-SCP, Chief Human Resources Officer and Vice-president, Global Organizational Development at WD-40 Company, is usually found hard at work creating positive lasting memories with and alongside of his global tribe mates. He has a multi-decade long career leading functions as diverse as sales, marketing, supply chain, finance, information technology as well as human resources in multiple industries, cultures, and geographies. Jeff’s personal purpose is to learn, lead, teach and serve for the betterment of himself, his community, and the world. He is a past president of San Diego SHRM and sits on the SHRM Certification Commission, overseeing the global certification of human resources professionals utilizing the SHRM Body of Competency and Knowledge. Outside of his professional passions, Jeff loves travelling as well as spending time with his husband and their four-legged children.
Thank you to our Sponsors:
The Anti-Fragile HR Executive
According to Nassim Taleb (author of Anti-Fragile), when you are anti-fragile you grow as a result of chaos and disorder. During the pandemic we have seen some organizations and their HR executives pivot and flourish, while others froze, with disastrous results. We are in an environment of rapid change, high variance, disruptive influences, and risks we have yet to consider. What will it take for you to become anti-fragile in this environment?
Jeff Lindeman A streetwise hero from the Bronx, Don Phin has been a California employment law attorney since 1983. He litigated cases for 17 years and then quit cold turkey when he realized nobody wins a lawsuit. Since leaving litigation, Don has presented more than 600 times to executives nationwide, including presentations to SDHRF. Don has created over 30 online training programs, including ten HR related programs for LinkedIn Learning. Don was the founder and President of HR That Works, used by 3,500 companies, and acquired by ThinkHR in January of 2014. He worked there for two years as a V.P. Don has written seven books, including his most recent, The 40/ /40 Solution for Mastering Emotional Energy in Leadership and Sales. Don loves inspiring people with his speaking and training. He has a thriving coaching practice, and on occasion, is asked to investigate challenging workplace problems. Don lives in sunny Coronado, California.
Intro Video: https://vimeo.com/666915696
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