Culture as a Competitive Advantage
This event will highlight a case study depicting one company’s assessment of its competitive advantages, of which one has been identified as company culture. The session will include a review of the value creation resulting from one business strategy which leverages culture as a competitive advantage. Culture will be broken down into its constituent parts. Participants will receive insights from one company’s experience which can be a model for their own consideration and use.
What will participants learn?
Jeff Lindeman, SHRM-SCP, Chief Human Resources Officer and Vice-president, Global Organizational Development at WD-40 Company, is usually found hard at work creating positive lasting memories with and alongside of his global tribe mates. He has a multi-decade long career leading functions as diverse as sales, marketing, supply chain, finance, information technology as well as human resources in multiple industries, cultures, and geographies. Jeff’s personal purpose is to learn, lead, teach and serve for the betterment of himself, his community, and the world. He is a past president of San Diego SHRM and sits on the SHRM Certification Commission, overseeing the global certification of human resources professionals utilizing the SHRM Body of Competency and Knowledge. Outside of his professional passions, Jeff loves travelling as well as spending time with his husband and their four-legged children.
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