Story Culture: The Art & Science of Engaging Your Team

What stories are your employees telling about their job? What stories are getting passed down to new hires and customers? What story are you telling about your culture? Stories aren’t something to be controlled, managed, or designed. They’ve got to be fueled. Fueled by the way your team designs the employee experience, fueled by the way your leaders lead, and fueled by how you approach the growing demand for a whole new way of work. Employee engagement is in high-demand and the organizations that know how to fuel great stories will be able to hire and retain top talent, thrill customers, and rewrite the story of their cultures.

You will learn how to:

• Shape the stories that drive your culture
• Communicate your values, mission, and vision into effective stories
• Engage your team for real bottom-line results
• Use stories to making a lasting impression
• Create stories that make people lean in and take action
• Position yourself, your team, your idea, and your brand

Guest Speaker:

Mike Ganino is a storytelling and communication expert. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. He is the Executive Producer of TEDx Cambridge. In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike’s worked with organizations like the American Marketing Association and Uber.

Contact: https://www.linkedin.com/in/mikeganino/

Access meeting via Zoom:

To access this virtual meeting you will need the unique Zoom link which will be emailed in advance to all registrants. We recommend you confirm availability and access to Zoom on your desktop, mobile, or tablet prior to the morning of the meeting. If you are unfamiliar or new to Zoom the following overview video should help you get started:

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